Marketplace Events adds shows to EventHub sponsorship marketplace

EventHub has added Marketplace Events’ home, outdoor and holiday shows to its sponsorship marketplace, opening more than 135 North American events to brands and exhibitors. The partnership starts with listings for fall 2026 through spring 2027 and is meant to make discovery and activation easier for sponsors.

Why it matters: - Marketplace Events brings a large slate of consumer shows into EventHub’s marketplace, giving brands a single place to find sponsorship and exhibitor opportunities across major U.S. and Canadian markets. - The deal is aimed at increasing visibility for booth and sponsorship inventory while shortening the path from discovery to application for sponsors. - EventHub says its marketplace draws more than 1.5 million monthly Google search impressions and more than 150,000 registered buyers, expanding the reach of these listings.

What happened: - EventHub announced a partnership with Marketplace Events, North America’s largest consumer show producer. - The collaboration puts Marketplace Events’ home, outdoor and holiday shows on EventHub’s online sponsorship marketplace. - The first listed events span fall 2026 through spring 2027. - The launch events list is available here.

The details: - Marketplace Events produces more than 135 business-to-consumer and trade shows in North America. - The company’s portfolio includes 67 home and garden shows, 23 holiday shopping shows, 16 sport and outdoor shows, 10 travel shows and 22 regional trade shows. - Those events run in 60 markets. - Marketplace Events says its shows attract 35,000+ exhibitors, more than 2.3 million attendees and another 6 million unique web visitors annually. - The company highlights long-running shows in Seattle, Minneapolis, Indianapolis, Vancouver, Calgary and Montreal. - Some of those shows have operated for more than 75 years. - EventHub describes itself as an all-in-one platform for event organizers to market and manage sponsors and exhibitors, map out shows and sell tickets. - EventHub says its mission is to streamline event planning and create a transparent marketplace for sponsorship and exhibitor discovery. - More information about EventHub is available at the company’s website. - A full list of Marketplace Events shows is available online.

Between the lines: - The partnership pairs a high-volume event producer with a marketplace built around sponsor discovery, which could help Marketplace Events monetize inventory more efficiently. - The emphasis on “qualified audiences” and marketing support suggests sponsors are buying access to both foot traffic and built-in promotional lift, not just booth space. - The listing model also gives brands a more centralized way to compare opportunities across categories and geographies.

What’s next: - Brands and marketers can review, vet and apply for opportunities through EventHub’s marketplace. - Marketplace Events and EventHub will likely use the integration to drive more sponsor interest ahead of the fall 2026 and spring 2027 show calendar. - The partnership is positioned to expand exposure for upcoming shows across North America.

The bottom line: - EventHub just gained access to one of North America’s biggest consumer show portfolios, and Marketplace Events gets a new sales channel for sponsorship and exhibitor deals.